• Year: 2017-
  • Client: SFR
  • Location: France
  • Category: Retail
Implemented in more than 150 stores throughout France, the new concept was developed based on a central goal: to create an immersive experience for the visitor. In this sense, the space is designed specifically to get customers to feel enthusiasm in contact with the latest technology, allowing them to create, capture and share their own experiences.

Following the creative guidelines – which demanded a clean and simple design – and incorporating elements of modern design, the store anticipates and accompanies the contemporaneity of the commercialized products.

Transparency is key to the new concept, both in what concerns architecture – the imposing but inviting glass façade reveals the shop’s interior – as well as the store’s functions, that allow the customer to have access to all the information of a certain product, in a simple and reliable way.