• Year: 2017-
  • Client: SFR
  • Location: France
  • Category: Retail
Implemented in more than 150 stores throughout France, the new concept is designed to get customers to feel enthusiasm in contact with the latest technology. Always favoring a clean and simple yet modern design, the store anticipates and accompanies the contemporaneity of the commercialized products. Transparency is key to the new concept, both in what concerns architecture – the imposing but inviting glass façade reveals the shop’s interior – as well as the store’s functions, which offer an immersive and avant-garde experience to the visitor.