To make the difference in how the consumer visits and experiences a telecommunications store is the underlying idea that led to the new MEO store’s proximity concept in Portugal, which opened the way for an improved customer service ⎼ through a new way of thinking about space.

Through the creation of strategic paths, the use of new materials, and the careful design of the original furniture, the aim was to create an environment that captivates the consumers, making them feel at home. Customers can be attended comfortably and experience in loco all the services and products, which are displayed more attractively and effectively.

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