Thu, 06 December 2018

SFR forum des halles: celebrating the content store

At the beginning of December, at the heart of Paris, SFR Forum des Halles opened as a symbolic place, since it is the 150th store to be conceived according to the “content store” concept.

Representing the fixed-mobile – and content – convergence, the store matches the SFR customers’ news patterns of omnichannel consumption. Transparency is key to the new concept, both in what concerns architecture – the imposing but inviting glass facade reveals the shop’s interior – as well as the store’s functions, that allow the customer to have access to all the information of a certain product, in a simple and reliable way. View project